You know how important storytelling is in content marketing and probably see it talked about all of the time. But, in our experience, that conversation is usually incredibly vague and doesn’t give you practical ideas on *how* to leverage different content types to get the most effective results.
With so many formats out there and countless stories to tell, starting can feel paralyzing. That’s why we’re going to explore six content types and break down exactly how to use them to incorporate storytelling into your content marketing strategy. But first…why does storytelling even matter in 2025?
Storytelling bridges emotion and logic, making ideas stick in people’s minds because…
But for storytelling to work, format matters. You have to match the story + audience + channel. Choose the wrong medium, and your message might not connect.
All 6 of these content types are powerful mediums for storytelling when used correctly.
Humans are visual creatures. Infographics let you package data, comparisons, processes, or timelines in an instantly understandable way. They reduce friction in learning and give your audience something “bite-sized” yet meaningful to share.
Need more convincing? Visual content is 40x more likely to be shared on social than other types. If you’re not using infographics to tell your brand story, it’s time to start.
Video continues to dominate, especially short, snackable, vertical, and interactive videos.
Here are a few sub-types to experiment with:
85% of marketing teams increased video budgets in 2024.
The podcast space is evolving: listeners want choice (audio and video), and creators are responding.
They are still powerful because…
And these trends prove it.
Want more proof?
Our top tips for making your podcast storytelling even better:
Even in a video-first world, well-written blogs remain foundational. They’re search-friendly, scannable, and excellent for depth. Here’s how to level up your current blog.
Here’s a quick checklist to make sure your blogs tell a real story:
Open with a hook (a scenario, conflict, question).
Use subheadings and narrative cues (e.g. “Then came the problem…”, “What we learned”).
Weave in customer quotes, failures, turning points.
End with a “what’s next” call to action (why this matters to your reader, what they can try).These are nackable and perfect for daily storytelling, especially on Instagram, Facebook, and Snapchat.
What’s working right now:
Because stories disappear (unless saved in highlights), there’s room to get more candid, experiment, and test.
This is arguably one of the most powerful storytelling formats…letting real people tell your story for you. This has become essential in 2025.
But how can you start leveraging it?
Always bring your brand voice and narrative consistency, even if the medium shifts.
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. What you need is one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
We’re that team!
See how we can help your small business, startup, or agency with a free consultation.
Savannah Abney is the Co-Founder and CEO of The Breezy Company. With over 6 years of experience, she specializes in content strategy, video marketing, and brand storytelling-helping small businesses grow through a strong digital reputation.
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