“Sounds great… but what exactly are we talking about?”
Let’s look at some popular types of co-created content that you can try.
1. Social Media Co-Creation
Social media is a great place for collaborative content because it’s simple and straight to the point. Platforms like Instagram, LinkedIn, and TikTok offer a variety of ways to co-create posts, from sharing carousel slides with another professional to going live together for a Q&A session.
Most coaches spend a lot of time on LinkedIn as it’s normally the first platform people go to when they think “thought leader.” It’s common to see collaborative posts on LinkedIn where two thought leaders will create a carousel post together, sharing both of their expertise in one, easy-to-find place. Or, you can collaborate on two posts, one more catered to your niche and one more towards theirs. There are endless possibilities when it comes to creating engaging content with others for a variety of niches.
The same goes for Instagram, where you can actually “collaborate” with other creators. This means that the post will show up on both people’s pages and therefore, both of their audiences’ feeds.
First Steps: Identify professionals in similar fields and propose collaboration ideas such as joint social media takeovers, Q&A sessions, or shared posts that provide value from both of your perspectives.
2. Podcast Collaborations
Guest starring on podcasts is also an essential type of co-created content. They have clearly exploded in popularity recently, making them a perfect platform for collaboration. Whether you host your own podcast and bring on guests, or appear as a guest on someone else’s show, podcasts offer a conversational space for you to share your expertise. The goal here remains the same: partner with someone outside of your business to create content that reaches a new audience.
First Steps: Start by researching podcasts in your niche, space, or industry, where your expertise would be valuable. Reach out to hosts, pitch your idea, and offer to collaborate.
3. Guest Blogging
Guest blogging on reputable sites helps you reach a broader audience and enhances your credibility. By contributing articles to external websites, you can speak to an existing audience that already aligns with your industry.
Similar to being on a podcast, you would have to find sites that make sense for you to be featured on and pitch your idea. You can go about this in two ways:
- You reach out to them and see if there’s something they would like you to write about.
- You can write a blog that makes sense to be featured and ask if they would be interested in putting it on their website.
In both cases, you can offer for a blog of theirs to be put onto your own site.
Guest blogging also offers long-term benefits, as your posts remain on the web and can continue attracting readers over time. When you guest blog on well-known industry sites, your content will likely rank higher in search engines, further increasing visibility and pushing people to your site as well.
First Steps: Start by identifying high-traffic websites or blogs that your target audience probably reads. Reach out to editors with a proposal, highlighting the value your content will bring to their readers. Try to write a blog that bridges the gap between your expertise and the content already featured on their site.
4. Webinars and Live Events
Finally, don’t be scared to go back to the basics and participate in webinars and live events. These are excellent ways to create co-branded content. They allow you to engage with a live audience, meaning you can answer questions in real time and connect with participants.
You’ll gain access to a whole new audience, especially if it’s a larger event that features multiple speakers.
First Steps: Find a coach whose expertise complements yours, and pitch a webinar idea that covers a topic from both perspectives. Promote the event through both of your channels and make sure to record it so you can repurpose the content later on. Or, reach out to live events that would make sense for you to be featured at.
