The Consultant’s Guide to Ranking Higher on Google’s Search Results
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Let’s face it — in the world of consulting, time is always in short supply, and landing a top spot on Google’s search results page can make all the difference for your business.
Because when your consulting website appears at the top of Google’s search results, or even better, at the TOP of the search results page, you have more opportunities to:
1. Increase visibility and website traffic
2. Position yourself as credible and trustworthy
3. Connect with high-quality leads
4. Boost conversion rates
5. Gain a competitive advantage
Your website is the key to landing that next big client and creating a successful consulting business. When potential clients are searching for expertise, ranking high in the search results means you’re more likely to be their first choice.
Google’s 5 Ranking Factors
Since most people rarely look past the first page of search results, achieving and maintaining a high ranking on Google’s search results helps your business stand out from the competition, making it a vital part of your growth strategy.
To implement this strategy, understanding Google’s five main organic ranking factors is crucial.
These factors are:
1. Meaning: The Intent Behind the User’s Search
2. Relevance: How Well Your Content Satisfies the User’s Intent
3. Quality: The Helpfulness of Your Content
4. Usability: Context: The User’s Search Settings and History
5. Context: The User’s Search Settings and History
But we know — you’re busy.
The last thing you need is another task on your to-do list.
You want to show up on the first page of Google’s search results, but you simply don’t have the time to become an SEO expert on top of everything else.
How Breezy Sites Solves Your Website Troubles and Boosts Your Google Ranking
As a consultant, your expertise is in high demand, but your time isn’t.
Between juggling client meetings, project deadlines, and trying to achieve the perfect work-life balance, who has time to think about the work it takes to get your website ranked at the top of Google’s search results?
Maybe you’ve tried to handle it yourself, or perhaps you’ve delegated it to a team member who’s just as swamped as you are.
Either way, your website isn’t getting the attention it deserves.
We understand the challenges consultants face, and that’s why our Website Maintenance Subscription is designed specifically to solve these problems, ensuring your site stays optimized for Google’s ranking factors without demanding your precious time or attention.
Here’s how our tech team addresses each of Google’s ranking factors to ensure your website shows up for your potential clients:
What Breezy Sites’ Website Maintenance Subscription Does For You:
Conducts regular keyword research to identify what your potential clients are searching for.
Updates your website content to align with current search trends in your consulting niche.
Implements schema markup to help Google better understand your content’s context.
When you align your website with your clients’ search intent, you’re more likely to attract qualified leads who are actually looking for your services. This means less time sifting through irrelevant inquiries and more time closing deals with ideal clients.
2. Relevance: How Well Your Content Satisfies the User’s Intent
Google looks for content that best matches the search intent.
What Breezy Sites’ Website Maintenance Subscription Does For You:
Creates and updates content that directly addresses your clients’ needs and questions.
Optimizes your site structure to make it easy for Google to crawl and understand.
Ensures your meta titles and descriptions accurately reflect your page content.
Relevant content positions you as the go-to expert in your field. When potential clients land on your website, they’ll immediately see that you understand their challenges and have the solutions they need. This increases the likelihood of them reaching out to you for your services.
What Breezy Sites’ Website Maintenance Subscription Does For You:
Regularly update your content to keep it fresh and relevant.
Implements strategies to earn high-quality backlinks from reputable sources.
Enhances your website’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
High-quality content establishes you as a thought leader in your industry. This not only improves your search rankings but also builds trust with potential clients before they even contact you, making it easier to convert leads into paying clients.
4. Usability: The Functionality and Accessibility of Your Page
A great user experience is crucial for high rankings.
What Breezy Sites’ Website Maintenance Subscription Does For You:
Ensures your website is mobile-responsive and loads quickly.
Regularly tests and fixes any broken links or technical issues.
Implements accessibility features to make your site usable for all visitors.
A fast, user-friendly website positively reflects on your brand. It shows potential clients that you’re professional, detail-oriented, and committed to providing a great experience—qualities they’ll expect from your consulting services as well.
5. Context: The User’s Search Settings and History
Google personalizes search results based on various user-specific factors.
What Breezy Sites’ Website Maintenance Subscription Does For You:
Optimizes your site for local SEO if you serve specific geographic areas.
Ensures your contact information is consistent across all online platforms.
Implements strategies to improve your performance in voice search results.
By optimizing for context, you ensure that your site appears in front of the right people at the right time. This means more qualified leads and less time spent on marketing efforts that don’t reach your ideal clients.
Invest in Your Online Success
With Breezy Sites, you can enjoy all these benefits without becoming an SEO expert or taking time away from your consulting empire.
We handle the technical details, keep up with the latest SEO trends, and ensure your website is always working hard to attract new clients – even when you’re busy with your 60-hour work week.
No more outdated messaging, design conflicts, or broken pages.
Your Website Should Be As Great As Your Business Is
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Its easy to say that I can take care of social media and content creation on my own but if you are anything like me it ends up getting put on the backburner. I highly recommend this team and glad that Breezy is in my life.
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