5 Reasons Why Video Marketing Is Worth Your Time In 2023

Social Media Has Pivoted to Video Content

If you spend any time on social media at all, then you probably know that in the past few years, video content has surged in popularity. There has been a clear pivot from regular text, photo, and still-graphic posting alone to video content. 66% of consumers say that short-form content is the most engaging form of content. 

Not only do audiences find video content more engaging, but they also find it more shareable. People are 52% more likely to share video content than any other type of content.

The stats don’t lie. Video has grown to be the most influential type of content. Luckily, video has a limitless amount of options when it comes to content ideas. They can range from simple “talk to the camera” style clips to graphic animations to full-blown productions. It is evident that any form of video content, no matter how simple or advanced, will be effective.

Audiences Care About Real People

Something unique about video content is that it allows your audience to hear from real people that work for your brand. Your customers get to see the faces that make up the company and get to know them, and your brand, on a deeper level.  

Video content featuring yourself and your team is more personable and will overall lead to better engagement. 73% of social media managers report that employee advocacy doubles the brand’s social media engagement and 26% report that it triples the brand’s social media engagement.

Having yourself and your team in videos is an effective strategy for your content marketing plan. It also creates more opportunities for content ideas. It is much easier to film videos when you have a variety of people and topics to choose from.

There Are Countless Video Content Ideas

Coming up with content ideas may seem overwhelming at first, but there are so many different options like…

• How-to videos
• Vlogs
• Demos
• Reviews
• Advertisements
• Educational
• Thought-Leadership
• Interviews
• Q&As
• Tutorials 

…just to name a few. 

Within each of these categories, there are endless possibilities for ideas. Depending on your business and the specific industry you are in, these concepts can vary.

Once you narrow it down to a specific type of video you want to make, you can begin brainstorming different topics you want to discuss. Different types of videos can bring varying benefits to your content marketing plan. 

For instance, by making informative videos, you can start being a thought leader in your industry, which is obviously something that every business should strive for. 

If you want to make a more casual video, something like a vlog or a Q&A would be great. Videos that feature behind-the-scenes glimpses into your business help your customers get to know your brand better; the same goes for Q&As.

Choosing a certain video type can help you brainstorm more specific content ideas. Brainstorming ideas tends to be easier when there is a clear video plan to follow.

All You Need Is A Smartphone

If you have a smartphone, then you can film and post videos as part of your business’s video marketing strategy. Creating video content has truly never been easier.

Every smartphone has a good enough camera to film with. Of course, the higher quality, the better, but overall, any average level of quality should be just fine.

If you want to edit your videos separately from the platform you are going to post them on, you have access to various video editing apps. There are so many free editing apps to choose from. Some of the best include CapCut, InShot, and Promeo.

However, you don’t even need to use a separate app if you want to edit solely within the native editor on the platform. For example, TikTok has a pretty advanced in-app video editor.

No matter what smartphone you have or how you edit the video, creating quality video content is more accessible than you might think.

Filming Content Can Be Easy

Filming content may seem like a big challenge to take on, but it really can be easy. Oftentimes, we assume that we have to film a bunch of different videos to get the content we need. However, that is not always the case.

A simple way to get the most out of your time and effort is to achieve two tasks in one go. So, to do this, you are going to plan out a topic, or a few topics, that you want to discuss.

Then, simply get out your camera (or your smartphone) and start talking. The goal would be to talk for at least 10 to 15 minutes, but any length will work great.

Now that you have this longer video, you have an informative piece of content to post on YouTube, or any other platforms that favor longer-form content.

You can then take that longer video and find clips of information that would be beneficial to post on their own. These shorter clips are easy bonus content. Not only do you have content for YouTube, but you also have tons of content for short-form platforms like Instagram, TikTok, and Facebook.

This is an easy hack for creating a lot of video content in a short amount of time that can be posted to a variety of social media platforms.