In the video below, you’ll see us using ChatGPT. We brainstormed the idea for this blog post and then used it as the prompt for this blog post. You can see we got back a small blog post of generic but helpful content. We used this to begin producing the very blog post that you are reading. However, you can obviously see that this alone was not the final product. It was merely a starting point. A way to generate ideas and get the party started if you will.
We also leveraged it to create the previous section you read “Ways You Can Create Marketing Content with ChatGPT and Other AI” but edited it to feel more like our voice, created our own headline, and formatted it differently to work within the confines of our goal for this blog.
The Takeaway: It can be an awesome starting point and generate baseline content accurately and efficiently, but you still need the human element to make it feel like YOUR brand. Without professional copywriting skills and deep brand knowledge, you’ll be putting our cookie-cutter content that isn’t valuable, high-quality, engaging to your audience, or SEO-friendly.
Limitations of AI-generated Marketing Content
It Still Lacks the Human Element
As we have shared, AI can be powerful, but it still has its drawbacks. The section of content you’re reading right now was originally created in that initial ChatGPT section, but as you’ll see as you keep reading, it is different. Our team has come through and created original copy, made heavy edits to reflect our brand, and made sure it aligns with our voice and perspective. This is the limitation of AI tools like ChatGPT – they still don’t fully understand the nuances and complexities of your brand, voice, style, and perspective…at least not yet!
While AI-generated content can be highly efficient and effective, it is important for marketers to understand that humans are still essential to creating high-quality marketing content.
There are Potential Ethical Concerns
AI-generated content has and will likely continue to raise some ethical concerns around issues like privacy, bias, and transparency. It’s important for businesses to be aware of this and ensure that they are using these tools responsibly – not as a replacement for thorough research, fact-checking, and complete subject-matter expertise.
It Isn’t Providing SEO-friendly Answers/Copy
When you ask an AI tool like ChatGPT a question as we did in our previous example, it gave us some solid content to begin writing this blog with. However, what it did not provide us was content that was already SEO-friendly. It was presented like a blog should be with proper headers, keyword density, internal/external links, etc. It is still imperative that marketers and content creators rely on SEO best practices like these and ensure that the final piece of content whether it is short or long form has these key characteristics.
You will likely also need to build in more copy than an AI tool alone can provide in order to make sure that your long-form content has a solid amount of words for Google and search engines to crawl.
Lastly, you need to re-write the content that comes from an AI tool so that it isn’t generic and standard. There are many other business owners and marketers who will fall into this trap and all of the content on the topics they are writing about will be the same across the industry. Google can recognize the level of quality of content and this will hurt your search rankings if it is not unique and provides actual value to your audience.
