6 Ways to Boost Your Website’s Visibility on Google

1. Ensure Your Website is Google-Friendly

Start off by ensuring your site is easy for Google to find and loves to show off. That means your website is mobile-friendly, loads quickly, and is organized in a way that makes sense. Google loves sites that offer a great experience for visitors.

2. Use Relevant Keywords

Keywords are the foundation of an effective SEO strategy. To start, think about what words your customers use when they’re looking for what you sell. Include these words naturally in your website’s text, headlines, and descriptions. Just remember, stuffing your content with too many keywords might do more harm than good.

Here’s how you can find keywords that work for your website:

Start With Your Business in Mind: Think about words or phrases that describe what your business offers. These are your starting keywords, known as seed keywords.

Get Inspired by Google: When you type in your seed keywords on Google, notice the suggestions that pop up. These are real search terms people use and can give you more ideas.

Listen to Your Customers: Pay attention to what your customers are saying online and on social media. The words they use can be gold for finding keywords that speak to your audience. Using websites that collect online users’ Google Search questions, such as Answer The Public, can help you figure out exactly what people are searching for. 

3. Keep Your Content Fresh and Valuable

Regularly update your website with new, original content that your audience will find useful. Whether it’s blog posts, how-tos, or updates about your products or services, providing answers and valuable insights can help your ranking on Google and keep your website visitors engaged. 

4. Ensure Your Website is Secure (HTTPS)

HTTPS is like a secure shield for websites. It protects your personal information, like passwords and credit card details, when you use a website. Google loves to give a thumbs-up to secure websites. If your site’s address starts with HTTPS (S for secure), you’re good. If not, getting an SSL certificate to switch to HTTPS can boost your rankings and make visitors feel safer.

5. Use Local SEO Tactics

For small businesses, being found locally can be a game-changer. List your business on Google Business Profile and other online directories, making sure your name, address, and phone number are consistent. 

Here’s how you can optimize your Google Business Profile:

• Claim and verify your Google Business Profile listing.
• Ensure your business name, address, phone number, and operating hours are accurate and consistent across all online platforms.
• Encourage customers to leave positive reviews on your Google Business Profile.

6. Improve Your Website’s Loading Speed

Nobody likes a slow website — and Google doesn’t, either. You can make your website faster by making images smaller, cutting down on redirects, and avoiding anything else that could slow down your site.